Company
Eetu Hämäläinen
Why Enora Solutions is part of the international community of Microsoft partners
What is IAMCP
IAMCP (International Association of Microsoft Channel Partners) is an international community of Microsoft partners that brings together companies, experts, and service providers from all over the world.
The community's goal is to help partners network, share expertise, find new business opportunities, and build collaboration for the benefit of customers. In practice, IAMCP offers events, training, topical discussions, and valuable contacts both in Finland and internationally.
For us, IAMCP is above all a community where we learn together, share expertise, and build a stronger Microsoft ecosystem among partners.
“Success in the Microsoft partner ecosystem is not just about technology, but also about people. When you know the right experts and partners, you find solutions faster and unlock new opportunities. There are multiple technical communities, but as a network focused on business development, IAMCP is exceptionally unique in Finland.”
Risto Lahi, Chair of the Board of IAMCP Finland
Why is Enora Solutions involved in IAMCP's activities?
Partnership is part of our strategy
We do not see other industry players primarily as competitors, but above all as valuable partners. We strongly believe that the best solutions are born out of collaboration.
No one needs to, nor should, build everything alone. For example, we do not sell Microsoft licenses, but we work closely with partners who do. In turn, we bring added value to their customers with our own expertise in Microsoft 365, Copilot, and Modern Work. This way, customers get access to the exact right experts without compromises.
A desire to learn from others
One of IAMCP's greatest values is its active community.
At events and network meetups, we hear genuine customer stories, see different operating models, and gain valuable insight into what is happening in the Microsoft ecosystem right now. Discussions with other partners also help us understand market changes and identify new opportunities.
A desire to give back to the community
A community works best when everyone participates.
At Enora, we want to share our own experiences, practical observations, and emerging industry phenomena for others to benefit from as well. We work around the same technology and partly the same customer challenges, so many learnings and experiences can be utilized widely across the entire community. At the heart of everything is the success of the end customer's project.
An international perspective brings new opportunities
The value of the community is not limited to Finland's borders.
The organization's international events and networks provide an opportunity to connect with partners across Europe and the world. For example, the Illuminate event being held in Munich in the coming autumn of 2026 brings together Microsoft partners from multiple countries.
International networking brings new perspectives, opens doors to potential joint projects, and helps us better understand where the Microsoft ecosystem is heading.
Why join the board work?
I want to be building the community, not just participating in it.
Through board work, I can play my part in ensuring that IAMCP provides its members with genuinely timely and practical added value. At the same time, I want to be involved in ensuring that the community keeps pace with the rapid development of technology and helps partners navigate new opportunities.
What does this mean for our customers?
For customers, a partner network means above all better service and lower risk.
When surrounded by a strong network of trusted experts, we can bring the right competence to the customer's disposal. This ensures that customers benefit from a broader competence base and the best possible outcome.
Ultimately, it is about the customer's success. That is what partner networks exist for.
Interested in IAMCP's activities?
If you are a Microsoft partner and considering joining the community, we recommend learning more about IAMCP's activities. You can also get in touch with us, and we will gladly share our own experiences and thoughts on the benefits of the community.
Become a member or get in touch: https://www.iamcp.fi/liity-jaseneksi
At the heart of everything is collaboration, sharing expertise, and customer success.
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